Helping B2B SaaS teams earn access to power in enterprise accounts early
Most teams have a product that can win enterprise deals. What they lack is a repeatable way to start senior conversations in target accounts on purpose. Trajectory exists to close that gap.
Joe Chapman
Founder, Trajectory.
Former SaaS operator. Seed to acquisition.
Nearly a decade ago, two books changed the game for Joe: How to Get a Meeting with Anyone and The Key to the C-Suite. What followed was years of learning the craft in the field, using cold outbound to personally engage CEOs and C-level executives at some of the world's largest companies.
He went on to lead sales development from the front, hiring, onboarding and coaching SDRs while continuing his own outreach to stay sharp in an ever-changing landscape. He has lived the full journey from seed round to acquisition and knows what it takes to build outbound systems that consistently win executive attention.
Today, he helps early-stage SaaS founders and CROs install the same proven, repeatable enterprise outbound engine, so they can reach their dream customers and change the trajectory of their business.
Start at the top
If your first touchpoint is a mid-level stakeholder, you create activity without strategic pull. Deals stay small, cycles drag, and pipeline dies to inertia. Senior access changes everything.
Narrative before volume
The problem is rarely activity. It's having a story worth a senior buyer's attention. Get the narrative right first, then scale.
Prove before you build
Every phase should earn the next. We don't scale things that haven't worked. If the evidence says stop, we say stop.
Build to hand over
The goal is always an engine your team can run without external dependency. If we are still here in a year, something went wrong.